5 Steps to Finding That Perfect Sponsor with introduction by Derek Martin

Has this ever been you? You work for a fantastic organization that puts on a great event year after year.  Everyone that attends tells you how wonderful it is and that they are surprised you don’t have more companies pounding on your door trying to give you their money.  Their company is too small of course but the Sobeys’, Molson’s and Emera’s of the world have lots of money and you think ‘of course they do’ and send off a letter asking for $500, $5,000 or $50,000. The letter is sent, weeks go by, your board/boss anxiously awaits your news and lo and behold a very nice form letter arrives letting you know that despite your event/organization being a valuable part of the community it does not fit with the sponsor’s goals.  How, you ask, can they not see how great we are…how wonderful our event is…how much it means to everyone involved…the reason…they get 25 of those letters a day and not one of them has taken the time to find out exactly what it is that the sponsor actually wants to achieve.  Companies do not get big by spending unwisely so once they ‘make it’ they aren’t about to start handing out $100 bills for fun.  If they are active in sponsorship marketing they have likely developed a very specific strategy for what they support and how they support it.  Your most important job is to find out what that strategy is and offer the sponsor a turn-key solution to accomplish their goals.  You need to do your homework and determine if there is even a fit for that sponsor with your property.  If there is, continue; if not, move on to the next target, as time is your most valuable resource.  Exactly how do you figure that out? 

We’ve found a great 5-step process online so click below and spend some time saving some time…

Read the 5 steps to Finding That Perfect Sponsor at PracticalSponsorshipIdeas,com